In Istanbul, an entire neighborhood took sign language courses to help a hearing-impaired neighbor feel included and welcome. He didn’t know about this until they choreographed a surprise one day, meeting and greeting him in his own language. It’s pretty heartwarming stuff, both in the photos and the video.
OK, the neighborhood had more than a little help from Samsung and ad agency Leo Burnett to raise awareness about the Samsung Duyan Eller, a new call center catering towards the hearing impaired in Turkey — a service which is pretty neat in and of itself.
It’s also a reminder of the power of storytelling in promoting our messages. Every year, billions are spent in advertising and promotion to build brand and image. It’s great to see a company finding a very human and inclusive way to tell their story.


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