How do you successfully motivate your employees to change behavior? The folks at Volkswagon think that infusing some fun is one of the best and easiest ways to change people’s behavior for the better, whether it be for personal goals, for the environment, or any other matter that would constitute change for the better. They conducted “the Piano Stairs” experiment to test this theory. Would making the stairs fun motivate a behavior change? You can see the results in this short video clip:

Spurred on by their successful experiments, they sponsored a competition challenging readers to submit their own thoughts, ideas, and inventions to demonstrate the effectiveness of the fun theory. Winning entries and submissions can be found at – check them out – they are fun, and might get your creative juices flowing for your next employee communications campaign.


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