Courtesy of HR Lori, we offer this ridiculous and amusing recruitment video from social media giant Twitter. It is self-described as the “best/worst recruiting video of all time” and features good-sport CEO Dick Costolo. After its release at the end of January, the video gained more than a half-million views in the first few days and was highlighted by major tech media and blogs – whose readers would be just the type of job candidates the company might hope to attract. What prompted this off-beat approach? This video was developed during something that Twitter calls Hack Week, “…a week-long event where employees from across the company are given time away from their desks to hack Twitter, coming up with new tools, ideas and designs to make the Twitter experience even better.” Great idea. What is your organization doing to foster and promote employee innovation?


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